Companies with a dynamic portfolio in an agile field make the perfect working environment for sales staff, guaranteeing a diverse range of tasks and exciting new challenges. EBF is a prime case in point: it offers innovative and ever-changing technological solutions destined to play a key role in our future working lives. In sales, everything is centered around these solutions – which in turn means that each and every working day is different from the previous day. Not least because our customer portfolio goes from medium-sized businesses right up to DAX 30 companies, including both local and international firms across all sectors. This interview with Natalie Radic explains how the sales team tackle their day-to-day challenges.
So what does an Account or Key Account Manager do exactly?
Account management is all about marketing and presenting our products and services – whether we’re dealing with new clients or existing customers. A rich and varied working day is guaranteed, not least because of the wide range of places where we ply our trade. As Account Managers, sometimes we visit customers in their own offices, but we could just as well present our solutions in webinars, or even make new contacts at trade fairs or other events. We then guide these individuals through the whole process – from making contact in the first place, through drawing up an offer, to signing the contract. We usually do this by working closely with our colleagues in consulting and support. The sales team also work alongside the marketing team when launching new products and services to ensure that the necessary documents are available. And where would any self-respecting sales team be without facts and figures? Drawing up outcome surveys, forecasts, and reports is very much part of an Account Manager’s daily routine.
EBF also employs Key Account Managers who look after our major customers, making sure they have everything they could possibly need. Their goal is to maintain a long-term business relationship and become closely entwined with the customer’s fundamental business practices.
What made you choose this job over any other?
What’s the best thing about your work?
Why do you enjoy working for your current company?
Why would you recommend EBF as an employer?
What attributes should an Account Manager bring to the table?
- An educational background in business or a comparable qualification
- The ability to work independently and to be driven by results
- Strong presentation and communication skills
- Relevant experience in selling solutions and services
- Solid IT background and extensive knowledge of the market and competitors
- Very good knowledge of German and English